It’s the one thing that pet owners fear most.
The gut-wrenching agony of losing a pet, even for a brief moment, is a feeling that never leaves you.
And unfortunately, it’s a feeling that more and more UK pet owners are experiencing each year…
Thousands of pets are stolen in the UK every year. Many are sold the same day, and some are monetised as ‘breeding slaves’, causing heartbreak to families across the country.
That’s why vets are now urging every cat and dog owner to register their pet’s unique ‘SnoutID’. It creates an unbreakable link between owner and pet which thieves can never remove.
Even if your pet never leaves your side, having something which ties you to them forever would be a life saver if they ever escaped, ran off or slipped their lead.
The best part? Their SnoutID is linked together with an online profile and smart QR tag – which are currently free to order.
Here’s what you need to know…
Not many people know this, but a dog’s nose is as unique as a human fingerprint.
After a certain age (normally 8 weeks old), their noseprints remain the same for the rest of their life.
This means that even if someone removes their ID tag, tracker, airtag or even microchip, pets can still be linked to their owners.
It’s the same for cats too, but using a combination of their noseprint and face.
Created by a leading AI biometrics company, SnoutID uses your phone’s camera to turn your pet’s nose and face into a unique biometric ID, all from a simple app on your phone.
The biometric ID links to your pet’s profile, powered by a company called Crumb.
SnoutID is a revolutionary breakthrough, but it only works when paired with a other life-saving features.
Crumb has two components – the physical smart tag which sits on your pet’s collar or harness, and the software the powers it in the background.
Think of it like your bank card.
The Crumb Tag is the debit card; SnoutID is the PIN.
You can’t have a secure bank account without the card to access it. In the same way, the Crumb Tag is the physical key that unlocks your pet’s digital profile.
Since the tags are currently free, it’s the perfect time to open your account and secure your pet’s identity.
Each tag links to an online pet profile, which is shown when you scan the QR code on the back of the tag.
It brings up a FULL pet profile, including:
Vet / Rescue Center Alerts
When a pet wearing a Crumb smart tag goes missing, alerts are immediately sent to every vet and rescue centre within 10 miles.
This is done in case your pet slips their collar or somehow loses their tag.
Even in the worst case scenario, every local vet and rescue center will know about your missing pet, just as if they scanned the tag.
Location Texts
When a Crumb smart tag is scanned and location shared, the owner will immediately receive a text with the pet’s exact GPS location.
Local Social Media Ads
Any time a pet wearing a Crumb smart tag goes missing, the company runs Facebook ads in the area to help them get reunited even faster.
All of these tools, along with SnoutID, help to reunite thousands of missing pets with their owners each month.
So, how do you actually get this “FaceID” for your pet?
It creates a complex biometric profile, but setting it up is surprisingly simple. However, it requires a secure profile to host the data.
It all starts with the free tag – it links together the profile and the biometric SnoutID.
As of December 16, 2025, you can get a completely free Crumb smart tag.
The button above will take you to Crumb’s official website.
Even if your dog is perfectly behaved and never off lead, freak incidents happen.
All it takes is one loud noise, a deer, a hyper dog running up, and your dog can slip their collar or pull away from you.
God forbid, if that ever happens, you’ll be very glad they have a Crumb smart tag.
In case you missed it above, Crumb tags are free. Here’s how to get one:
The button above will take you to Crumb’s official website
Since finding the Crumb tag on Lexi the Cocker, I’ve been telling every single owner who will listen to get one.
Not just for the vet’s sake, or the owner’s peace of mind, but for their dog’s wellbeing.
According to their website, the tags have helped reunite over 20,000 pets.
There’s no doubt in my mind that they’ve saved lives too.
As of December 2025 Crumb tags are still free to order. UK owners can order 1 tag per pet (for a maximum of 5 pets) and the only cost is shipping.
Every tag has the online pet profile enabled so tag can be scanned and the information on the profile can be edited at any time.
To access all the other features like Location Alerts, Vet/Shelter notifcations and more, there is a small monthly fee of £4.95 to keep the service running.
If you have multiple tags, you can upgrade to Premium Plus, which is £6.95 per month. That works out at less than £1.40 per month if you have 5 dogs.
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