Cat owners in Australia can now get smart pet tags for free by ordering them online.
After videos of the free tags went viral on Facebook and Instagram, responsible cat owners are advised to order soon before the organisation behind them completely runs out.
Here’s what you need to know…
The tags are made by Crumb, a tech organisation dedicated to pet safety products.
They’re waterproof, scratch-proof and work with any smartphone (iPhone or Android).
I’ll be honest… When I first saw the smart pet tag, I had no idea what it was…
It had a big QR code and the words “I’M LOST! SCAN ME”, so I pulled out my iPhone and did just that.
When the page finished loading, I was amazed.
It was a FULL pet profile, including:
This was potentially life-saving.
We knew she was on Gentamicin & Tetracycline, so we knew to avoid certain other treatments.
And most importantly, we knew exactly who to call, so we could get her home as soon as possible.
If it isn’t obvious already – this was a game changer.
Vet / Animal Shelter Alerts
When a pet wearing a Crumb smart tag goes missing, alerts are immediately sent to every vet and rescue centre within 10 miles.
This is done in case your pet slips their collar or somehow loses their tag.
Even in the worst case scenario, every local vet and rescue centre will know about your missing pet, just as if they scanned the tag.
Location Texts
When a Crumb smart tag is scanned and location shared, the owner will immediately receive a text with the pet’s exact GPS location.
Local Social Media Ads
Any time a pet wearing a Crumb smart tag goes missing, the company runs Facebook ads in the area to help them get reunited even faster.
Crumb say they’re able to reunite thousands of missing pets with their owners each month thanks to tools like this.
As of February 2nd 2026, you can get a completely free Crumb smart tag.
If you decide to upgrade and unlock Premium protection, you’ll get the security features above as well as 24/7 access to qualified vets, unlimited replacements if your pet loses their tag and access to Crumb’s new SnoutID™ feature.
Every responsible cat owner in the country should take advantage while they still can, even if their cat rarely goes outside.
The button above will take you to Crumb’s official website.
Even if you have a house cat, freak incidents happen.
The first thing they’ll do is hide, normally because they’re terrified.
God forbid, if that ever happens, you’ll have thousands of people immediately notified and searching for them, and you’ll be very glad they have a Crumb smart tag.
Yes, the tags are small (about the same size as a $1 coin) so they’ll fit comfortably on any cat or dog.
In case you missed it above, Crumb tags are free. Here’s how to get one:
The button above will take you to Crumb’s official website
Since finding the Crumb tag on Storm, I’ve been telling every single owner who will listen to get one.
Not just for the vet’s sake, or the owner’s peace of mind, but for their cat’s wellbeing.
According to their website, the tags have helped reunite over 30,000 pets.
There’s no doubt in my mind that they’ve saved lives too.
As of February 2026 Crumb tags are still free to order. UK owners can order 1 tag per pet (for a maximum of 5 pets) and the only cost is shipping.
Every tag has the online pet profile enabled so tag can be scanned and the information on the profile can be edited at any time.
To access all the other features like Location Alerts, Vet/Shelter notifcations and more, there is a small monthly fee of £4.95 to keep the service running.
If you have multiple tags, you can upgrade to Premium Plus, which is £6.95 per month. That works out at less than £1.40 per month if you have 5 dogs.
Order A Tag Now