If you own a dog or cat in Virginia this might be the most important article you read today.
Every year, thousands of pets go missing – slipping a lead, bolting at a loud noise, or even being stolen. After videos of the smart pet tags went viral on Facebook and Instagram, responsible pet owners are advised to order soon before the organisation behind them completely runs out.
The tags are made by Crumb, a tech organisation dedicated to pet safety products. According to Crumb, their smart tags have already helped reunite over 20,000 pets with their families.
✅ Owner contacts – multiple numbers and addresses (great for families, sitters and walkers).
✅ Medical & allergy info – vital if your pet needs care before you’re reunited.
✅ Behaviour notes – like “nervous around children” or “needs gentle handling.”
✅ Instant location alerts – if someone scans the tag, you get a text with their exact location on Google Maps.
This was potentially life-saving.
Even better, your personal phone number and address are kept private until you choose to share them.
They’re waterproof, scratch-proof and work with any smartphone (iPhone or Android).
Crumb also offers a Premium subscription that turns the tag into a full missing-pet safety net:
Vet / Rescue Center Alerts
When a pet wearing a Crumb smart tag goes missing, alerts are immediately sent to every vet and rescue centre within 10 miles.
This is done in case your pet slips their collar or somehow loses their tag.
Even in the worst case scenario, every local vet and rescue center will know about your missing pet, just as if they scanned the tag.
Neighbourhood Text Alerts
When a Crumb smart tag is scanned and location shared, the owner will immediately receive a text with the pet’s exact GPS location.
Local Social Media Ads
Any time a pet wearing a Crumb smart tag goes missing, the company runs Facebook ads in the area to help them get reunited even faster.
Crumb say they’re able to reunite thousands of missing pets with their owners each month thanks to tools like this.
And alongside these amazing features, Crumb also has these added benefits to their premium subscription:
✅ Physical Poster Pack – 25 waterproof missing posters mailed to your door the same day.
✅ SnoutID Biometric ID – your pet’s nose is scanned like a fingerprint, so even if a thief removes their collar or chip, you can prove they’re yours.
✅ Unlimited Tag Replacements – lose a tag? Get a new one the next day, free.
✅ 24/7 Video Vet – unlimited access to a qualified vet, anytime you need advice.
As of October 2025, if you order your Crumb Tag, you get your first month of the premium subscription completely free
Unlocking the Premium protection, you’ll get the security features above as well as 24/7 access to qualified vets, unlimited replacements if your pet loses their tag and access to Crumb’s new SnoutID™ feature.
So you’ll be getting the Smart Crumb Tag along with 1 months premium subscription, just for the price of shipping the tag
Every responsible dog owner in the country should take advantage while they still can, even if their dog is 100% healthy and perfectly well-trained.
The button above will take you to Crumb’s official website.
Even if your dog is perfectly behaved and never off lead, freak incidents happen.
All it takes is one loud noise, a deer, a hyper dog running up, and your dog can slip their collar or pull away from you.
God forbid, if that ever happens, you’ll be very glad they have a Crumb smart tag.
Yes, the tags are small (about the same size as a pound coin) so they’ll fit comfortably on any cat or dog.
In case you missed it above, here’s how to get one:
The button above will take you to Crumb’s official website
As of November 2025 Crumb tags are still free to order. UK owners can order 1 tag per pet (for a maximum of 5 pets) and the only cost is shipping.
Every tag has the online pet profile enabled so tag can be scanned and the information on the profile can be edited at any time.
To access all the other features like Location Alerts, Vet/Shelter notifcations and more, there is a small monthly fee of £4.95 to keep the service running.
If you have multiple tags, you can upgrade to Premium Plus, which is £6.95 per month. That works out at less than £1.40 per month if you have 5 dogs.
Order A Tag Now